The Leven Eleven Tales





Introducing The Leven Eleven Tales (TLET), a digital marketing agency dedicated to celebrating every brand's vision as a story. TLET simplifies the process of building a strong social media presence through services like social media marketing, website development, SEO, content strategies, business branding, and more. With a diverse and highly experienced team, TLET provides tailored solutions to meet your unique needs, helping to narrate your brand's story and connect with every individual it touches.



Role



Graphic/ UX Designer



Brief



I have designed their brand portfolio, as well as done some projects.



Timeline



From Oct 2022 - Dec 2022



TLET Portfolio





For this portfolio design project, I drew inspiration from TLET's distinctive light bulb logo. The idea was to make this logo the central element of the design, symbolizing innovation and brightness. I transformed the logo into a dynamic circuit that connects various sections of the portfolio, such as 'About Us,' 'Services,' and 'Testimonials.' This circuit not only reflects the interconnected nature of TLET's services but also creates a sense of energy and movement.


To make sure visitors are guided to the most important information, I used resistance as a visual indicator, spotlighting key elements that should catch their eye. It’s a bit like adding a highlighter to a textbook—everything crucial stands out clearly. The result is a portfolio that not only highlights TLET’s offerings effectively but also leaves a memorable impression on anyone who views it. It’s like turning on a light and watching the entire project come to life!



Kalyatatva





In collaboration with The Leven Eleven Tales, I designed mockups for Kalyatatva, a brand dedicated to authentic, Ayurvedic, and traditional Indian foods. These designs capture Kalyatatva's commitment to natural, preservative-free products and reflect their philosophy of 'DO GOOD HAVE GOOD.' The mockups highlight the brand’s dedication to providing high-quality, health-conscious options, seamlessly blending with TLET’s storytelling approach.



Sir Saurin Desai





I had the exciting opportunity to design a portfolio for a renowned writer and novelist, famous for impressive works like "Tryst with Destiny," directed by Ashish Narula, and contributions to NDTV Imagine’s "Ruler of India" animated series.

Initially, there was a desire for a highly creative and graphics-heavy design, but I took a different approach. Instead of overwhelming the portfolio with elaborate graphics, I focused on highlighting Saurin Sir’s unique talents and notable achievements. I believed that a more streamlined design would better showcase his work and keep the spotlight where it truly belongs—on his remarkable contributions. Thankfully, Saurin Sir agreed with this approach, and together we crafted a portfolio that truly honors his artistic legacy.



Thanks for sticking with me till the end! Your dedication deserves a high-five ✋



& connect with TLET for collaborations!